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The G. Heileman Brewing Company of La Crosse, Wisconsin, USA, was a brewery firm that operated in 1858-1996. It was ultimately acquired by Stroh's, and its independent existence ceased. From 1872 until its acquisition, the brewery bore the family name of its co-founder, brewer Gottlieb Heileman. ==History== Key brewery CEOs in the life of Heileman's were Heileman's son-in-law and successor, Emil T. Mueller, and Russell Cleary.〔("History of the Brewing Industry in La Crosse" )〕 Mueller introduced what was to become Heileman's leading "premium" beer label, Heileman's Old Style Beer, in 1902. Building on a strategy begun by his predecessors, Cleary accelerated an acquisition and consolidation effort in the 1970s and early 1980s that gathered a significant percentage of old-line brewery names and intellectual properties into the Heileman family. Heileman acquired 13 breweries between 1959 and 1980. But in 1987 he lost control of the firm to Alan Bond of Australia in a leveraged buyout. Bond, who already controlled the Tooheys name and beer interests in Australia, hoped to build a worldwide brewing combine. Lacking cash, he financed the acquisition of G. Heileman with junk bonds. The collapse of Bond's financial empire led indirectly to the end of Heileman's existence as an independent brewer. The private equity firm Hicks, Muse bought G. Heileman in 1994, and sold the company to competitor Stroh Brewery Company two years later. G. Heileman's brewery names and intellectual properties became part of the Pabst Brewing Company, the current owner, when Stroh was split between Pabst and the Miller Brewing Company. Pabst oversees the brewing of several well-known Heileman brands, including Old Style and Special Export, under the G. Heileman name. Historic U.S. brewing names that were consolidated into G. Heileman during its final years include Black Label, Blatz, Blitz-Weinhard, Drewry's, Falls City, Grain Belt, Gluek Brewing, National Bohemian, Olympia, Rainier, Schmidt's, and Wiedemann. At its height the Heileman's combination was the third largest brewer in the United States, behind Anheuser-Busch and Miller. As a direct result of the Alan Bond collapse, the G. Heileman Brewing Company declared bankruptcy in January 1991. The troubled firm sought salvation with an aggressive push into the malt liquor market. In a controversial move, company leadership developed a new brand of malt liquor to be named ''Power Master''. "Power Master" brand of malt liquor was brewed with an alcohol by volume of 7.4%, significantly higher than existing malt liquor brands. Protestors cited Heileman's distribution and advertising strategies as evidence that the company was targeting the high-alcohol beverage toward urban African-Americans, especially in Chicago, one of Heileman's core markets. Fr. Michael Pfleger took a leading role in opposing Power Master, helping to organize a threatened boycott of one of Heileman's established malt liquor brands, Colt 45 which, at the time, had an alcohol percentage of 5.6%. The Colt 45 boycott was called off when the Bureau of Alcohol, Tobacco, Firearms, and Explosives succeeded, in July 1991, in persuading Heileman to pull the "Power Master" brand from the market. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「G. Heileman Brewing Company」の詳細全文を読む スポンサード リンク
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